Originally conceived in 2014, 100N was a vision the eventually came to fruition in 2021.  After many collaborations with some great Graphic Artists the concept finally became the Brand and Logo it is today.  Fishing has always been a passion for the 100N family, it truly runs in our blood.  From creek fishing as a young boy, to tournament angling on the oceans, rivers, and lakes across America, fishing was always 100% on my mind. 

My goal at 100N is to help bring you the most comfortable apparel on the market while maintaining functionality, style, and protection from the suns UV rays. 

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At 100N we are focused on the future of fishing and its next generation of anglers.  At the same time we are also active in supporting the conservation of the quality of our waterways.  I feel it's important to stay involved in the health of our fisheries since if the resources are depleted the next generation of anglers will diminish.  For this reason at least 10% of all proceeds from sales will go to support local or national charities or conservation organizations.  Over the years, fishing has introduced me to many people I'm now blessed to call friends.  Thank you for visiting my page and hopefully we will meet soon on the water and share a story about this sport we love!

 

-J Kraz